30 YEARS A DESIGNER…

1st April 1985 was the first day of my 30 year career as a Graphic Designer. Back in the day I was doing my job using Pantone markers, Letraset, typesetters, waxing machines, scalpel knives and PMT cameras. All the designs were done on layout paper and had to be accurately rendered using marker pens – everything from images to accurately drawn lettering. In 1987 I was trained in using the latest graphics computer which was an Artron 2000 – which cost the company about £25,000. I found it so clunky and counter intuitive compared to what could be done manually – and so did the other designers – it didn’t last long!. Most of my time, however was spent working on a lovely drawing board even though the Apple Mac arrived in the studio. By this time, I had worked my way up to Senior Designer and I found myself designing all sorts from Annual Reports to Corporate Identities, to exhibition stands, food packaging – and even a Kettle and it’s packaging at one point! I also Art Directed the vast majority of Photography for the company – most of it for some of our major clients in the cheese making industry (could get a bit smelly at times!) – and at the time there was no photoshop – so everything had to be done ‘in camera’. In 1997 I went solo and started freelancing for clients all over the world using a Mac, a 28.8K modem and a fax machine! I’m not sure how I managed it, but I did. I still get a real kick and a thrill from being a designer and I count myself as incredibly lucky to have found a job that I LOVE doing and earn a living from, for the last 30 years… Thank you to all who have employed me and trusted me with their design projects.

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